HVAC Website Design
Promoting your brand as the best company in your area for all customer heating and air needs. You should be the first and last call they ever make!
Heating & Air-Conditioning Contractors Websites
Number of Businesses 2004–2022
ADA Compliant Heating and Air Conditioning Websites
To help make smarter decisions about the life-cycle maintenance and operations costs of an HVAC project, one strategy a team can implement early is designing for accessibility. And designing that new system for maintenance should start with consultations with experts.
Human-centered design is a hot concept in the design industry; it informs the design of everything from the iPhone to the placement of light switches in a room. This same philosophy of having empathy for the end user can also guide HVAC design decisions.
For example, key HVAC maintenance points should be designed to be easily accessible. One example is the location of valves and filters. Designers are generally focused on efficiently routing duct and pipe from point A to point B and often miss where valves and filters are being placed. That means these components might be installed in inaccessible or nearly inaccessible places, or deep in the ceiling behind other building elements, where building maintenance staff will forget or ignore them. Similarly, valves for draining or access into piping need to be easily accessible. With an eye for maintenance issues, designers, with input from contractors and maintenance personnel, can easily incorporate additional valves or ductwork fittings during design.
Mobile Ready Web Design
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Reduced Risk of Fines With ADA Compliant Websites
Accessibility is a hot topic in the US. With the recent announcement from the DOJ that websites are part of the Americans with Disabilities Act, all businesses will need to make their websites work for all disabilities. These pieces of accessibility legislation include a focus on removing barriers in information and communication technology, which includes websites. Creating an accessible website helps ensure you are compliant with accessibility legislation and reduces your risk of being sued for non-compliance.
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Online Presence With HVAC Websites
Digital word of mouth is crucial in the HVAC industry and consumers are taking a business’s online reputation even more seriously. In 2020 and 2021, 87% of consumers say they read online reviews for local businesses and 31% say they read more reviews because of COVID-19. Potential customers have higher expectations when looking into a business and take star ratings, reviews, and online presence into account. As an HVAC owner, there are ways to make sure you maintain your online reputation.
Many heating & air businesses pride themselves on being the best in the field, so why not show off your skills by taking photos of completed jobs to post on social media or your website? Consumers can see exactly what your skillset is and help make their decision to call. To take it a step further, ask clients for a text or video review. Out of 73% of consumers who were asked to write a review in 2020, 72% went on to do so. Consumers are willing to help out businesses they have great relationships with and their written reviews will enhance your word of mouth.
Clients are talking about your business and that’s an important step, but if people can’t find you online, you’ll lose out on potential business. The top five platforms consumers use to look up a business’s reputation are Google, Facebook, Yelp, BBB, and Tripadvisor. The first four are great platforms for HVAC companies and they should focus on optimizing these as soon as possible.
Use of Mobile Friendly HVAC Contractor Website Design
Smartphones completely changed the way we do business and marketing by creating a mobile and connected world, but now we’re seeing another evolution of connectedness in smart homes. Today, it’s estimated more than 14 million homes in the U.S. use “smart home” or “smart technology” devices and products.
With Wi-Fi-enabled products, consumers can monitor, change settings, and analyze their appliances. This gives consumers control over their devices and allows them to track performance measurements to make sure they’re being cost-effective. Having a smart device product line will help bring in target markets looking for top-of-line household technology.
Newer HVAC technology uses automation, smart home devices, and app-based monitoring, which gives clients control over energy use. Consumers can track performance on their smart thermostats and receive data about preventative maintenance. Having this data accessible for both the consumer and contractor makes appointments more cost-effective. Investing in green, smart technology will enhance your product lines and expand your markets.
The Power of Video for Heating & Air Companies
A video is an engaging tool that helps build awareness, consideration, direction, and action for your business. According to a survey conducted by Wyzowl this year, 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video. There are different types of videos you can make to help nurture leads and conversions.
Starting with brand awareness, tell your business’s story through video. This builds a relationship with current and potential customers. People want to know who they are working with and why they should choose your business. For HVAC, it is beneficial to have product explainers and service How To’s. This content will show your credibility and skillset in the industry. Consumers value trust and transparency in a business, so authenticity is key when creating videos. You can achieve this by including video reviews from clients who received products and services. All video content should be posted on your website and shared on social media to gain the most exposure. You can also send videos in bid emails.
Using video in your marketing efforts can boost SEO, increase website traffic, and generate sales. A website that includes video is 53 times more likely to reach the front page of Google.
Consumers don’t waste time when it comes to research before hiring a Heating, Ventilation, & Air Conditioning expert. Unfortunately, business owners can’t find time to focus on implementing these trends to stay up with the demand.
